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Friday, April 21, 2006

Columbia Pictures Markets with Blackberries

Columbia Pictures is offering a free game for Blackberries to promote “RV,” the Robin Williams comedy that debuts April 28, according to BlackBerry Cool. The promotion is tied to the content. Williams’ character, Bob Munro, obsesses about staying connected to work. As I have discussed before, this is just the beginning of Blackberry marketing.

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