Micro Persuasion: Blogging Slow to Take Off in Europe

Monday, April 03, 2006

Blogging Slow to Take Off in Europe

Neville Hobson breaks down a new survey of 1,500 business leaders from Europe’s top 15,000 companies. It confirms that blogging is slow to take hold in Europe. Here are the key stats...

* 42% have heard of blogs but don’t read or contribute to them:
* 37% are not aware of blogs
* 11% said they read blogs
* 7% monitor blogs
* 7% find blogs useful as source of business information
* 2% write blogs

On a related note, Web 2.0 is alive and well in Europe, at least as far as innovation goes. Ouriel Ohayon writes about Wikio, a Swiss company, that will combine digg, Technorati and Google News into a social search engine.

Technorati Tags: Europe

Posted at 10:12 AM in Handy Resources, Journalism, Search, Web 2.0, Weblogs | Permalink

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