Blogging Slow to Take Off in Europe

Neville Hobson breaks down a new survey of 1,500 business leaders from Europe’s top 15,000 companies. It confirms that blogging is slow to take hold in Europe. Here are the key stats...

* 42% have heard of blogs but don’t read or contribute to them:
* 37% are not aware of blogs
* 11% said they read blogs
* 7% monitor blogs
* 7% find blogs useful as source of business information
* 2% write blogs

On a related note, Web 2.0 is alive and well in Europe, at least as far as innovation goes. Ouriel Ohayon writes about Wikio, a Swiss company, that will combine digg, Technorati and Google News into a social search engine.

Technorati Tags: Europe

Comments

[Paul Fabretti]

Steve...how true those statistics are!

Havig been blogging now for a month, daily (dometime 5 times daily!) I find myself staring at blank faces when I suggest to the other directors in our company that we need to start a blog (although I have started anyway!).
The proliferation of blogging in Europe or the UK anyway is apalling. Those that have heard of it think it is a fad and unfortunately, a lot of those people are key decision-makers.

I think there could be good business for bloggers who can convince businesses to take up this incredibly useful but sadly underused and currently unknown tool.

[Roger Stahl]

Anyone have same kind of stats for US?

[BG]

Where is the context? I'm guessing that if someone gets similar figures for the US (top 15'000 companies, NOT top 15'000 TECH companies) they won't be much different. In some countries such as France, blogging is exploding (Americans have never heard of Sykblog of course, because the non-US blogosphere is virtually unknown there, but it's a French MySpace; when Loic Le Meur podcasted an exclusive interview with likely presidential candidate Sarkozy, it moved the political landscape; and so on).