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According to a new report from Jupiter, the growth of consumer created content has already had a wide influence and may seriously impact on brand communications in Europe. This is despite the fact that most Europeans are "passive" surfers who don't generally publish.
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I'm not sure the report is new. The last Jupiter Research report (focused on Europe) with data on the influence of "consumer-generated content" was published back in December 2005.
Posted by: Constantin Basturea | Wednesday, April 19, 2006 at 11:48 AM