The Web is Not TV and Vice Versa

Yahoo is backing away from TV-style Web shows, according to the New York Times. Lloyd Braun, the head of Yahoo's Media Group, said his team will now focus instead on outside content from other companies and, more notably, user-generated media.

Finally people are coming to their senses that new media is its own world. You can't take what worked in print or TV and repurpose it for the Web. Somewhere along the lines it needs to be remixed and increasingly this means bringing in consumer creations.

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Comments

[Andrew Gribble]

I agree in part that you can't just take TV content and repurpose it on the Web. However, a look at the history of media reveals that this is how most new media got their content initially. To wit:

After the end of the FCC Ban in 1952, many of the shows seen on TV in the U.S. were adaptations of radio programs. In the early 1990s, much of the paid content on the Web was a repurposing of existing content (newspapers, magazines, etc.).

After their initial development, however, most media find their own niche; that is, people figure out what type(s) of content works best using the medium, and how to best deliver content using the medium.

Are Web users ready to stop watching only repurposed content and watch new (and hopefully interesting) content which is created specifically for the Web? Let's hope so.