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Thursday, March 02, 2006

The Web is Not TV and Vice Versa

Yahoo is backing away from TV-style Web shows, according to the New York Times. Lloyd Braun, the head of Yahoo's Media Group, said his team will now focus instead on outside content from other companies and, more notably, user-generated media.

Finally people are coming to their senses that new media is its own world. You can't take what worked in print or TV and repurpose it for the Web. Somewhere along the lines it needs to be remixed and increasingly this means bringing in consumer creations.

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