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Wednesday, March 08, 2006

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» Sprawl-Mart Blogs: The Post Heard ‘Round the Blogosphere from MarketerBlog
The blogosphere exploded with commentary yesterday after the New York Times reported that Wal-Mart is conducting a blog-relations campaign via its PR firm, Edelman. There is a good deal of thoughtful analysis on the story, ranging from Jeff Jarvis’ rea... [Read More]

» Steve Rubel Speaks (Finally) from H E S P O S . C O M
Steve Rubel has broken his silence on the NY Times story and subsequent controversy concerning his new employer (Edelman), a client (Wal-Mart) and certain bloggers. Personally, I'm giving Steve the benefit of the doubt because I know he's a stand-up... [Read More]

» Walmart tries Micromarketing from Customers On Fire - Microbrands and Micromarketing
It is not that big companies cant micromarket, of course they can, burgerking did it with the subservient chicken, Google does it all the time, but some companies just dont get it. The it being an... [Read More]

» STEVE RUBEL NOW WITH BEHEMOTH EDELMAN CONFRONTS THE REALITIES OF IMPLEMENTING "NEW" MARKETING from Maneuver Marketing Communique
Steve Rubel has a dilemma. Steve recently upgraded his PR credentials with a new gig at Edelman. Steve's arrival at [Read More]

» Wal-Mart, Blogger “Relations” and Healthcare Communications from HealthCareVox
The hue and cry within and without the blogosphere has been quite intense ever since the New York Times reported on Wal-Marts efforts to enlist bloggers in a pro-company public relations campaign yesterday. For those (few) of you not in... [Read More]

» Fast Company Features WalMart Blog: No, It's Not by WalMart from B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary
WalMart isn't blogging. It's sticking to Edelman's advice to "advise" right wing bloggers about how great WalMart is. But Fast Company is running a WalMart blog, and it's not complimentary. Fast Company senior writer Charles Fishman, author of a best-... [Read More]

» Wal-Mart Edelman right-wing bloggers = Astroturf from Betsy Devine: Funny Ha-Ha or Funny Peculiar?
"I'm not nearly as Pro-Wal Mart as I am anti-union." That's how Bob Beller aka CrazyPolitico explained getting caught (with several other right-wing bloggers) blogging Wal-Mart PR spin straight from the Edelman computers. [Read More]

» Sick of the Edelman-Wal-Mart stuff? from PR Opinions
What more is to be said on the topic that has taken up more pixels than anything else in the PR world this week? Not a lot... complete transparency, as always is a key constituent of blog relations. Here's a... [Read More]

» Place Your Bets, Ghoulish Office Pool Spreads from Strumpette
Guess Rubel’s Exit Date and Win Big I happen to eavesdrop in on a conversation on the shop floor down at the “image factory” last week. About six of our young chicks were sitting around the lunch table cackling. The topic of course was client [Read More]

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