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Thursday, March 30, 2006

MySpace Mania

Alexagraph-2

My Edelman colleague Marilynn Mobley sent over some staggering statistics about MySpace. They got my head spinning considering this site was hardly on any of our radar screens a year ago.

It is the largest online social networking portal on the web

It has 61 + million registered users with 21+ million unique visitors (media metrix)

It's the second largest destination on the web, by page views

It splits 50.2% male, 49.8% female

They reach more men online than ESPN.com. They reach more females online than iVillage.

The primary age demo is 16-34

They have 1.4 million registered bands, 350,000 band blogs

The site attracts 220,000 new registrants daily

There are 50,000 groups including fashion, health, wellness & fitness, sports and recreation, music, film, TV, etc.

And last but not least it costs $35,000 to launch a profile for marketing purposes.

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Listed below are links to weblogs that reference MySpace Mania:

» MySpace, We Just Can't Get Enough from ReveNews - Jim Kukral
Why do we keep talking about MySpace? Because with numbers like these (below), you CAN'T not talk about them. They're like that elephant sitting in the corner of the room that nobody can stop staring at. Via Micropersuasion. I defy you to read the foll... [Read More]

» MySpace Mania from Bill Peschel
Steve Rubel at Micropersuasion links to some my god stats about MySpace:It has 61 + million registered users with 21+ million unique visitors (media metrix) It splits 50.2% male, 49.8% female They have 1.4 million registered bands, 350,000 ... [Read More]

» MySpaces is Audience Reach is Amazing from GroundBuzz
Steve Reubel has his colleague have some amazing numbers posted on MySpaces growth.  What surprised me is his statement that it costs $35k to market on MySpace.  Where did this number come from? Ive never heard of this before. Aren̵... [Read More]

» MySpace: diamo i numeri from SKY TG24 "Reporter Diffuso"
Quanto sia potente MySpace lo sappiamo, ma questi numeri pubblicati da Rubel danno un quadro preciso del mega sito Americano. Traducendo: Oltre 61MLN di utenti registrati Secondo sito visitato al mondo per pagine viste 50.2% uomini, 49.8% donne [Read More]

» Impressive MySpace Stats from Mashable.com/journal
Steve Rubel has posted some interesting MySpace stats. Obviously there is a huge fake profile issue, but even accounting for that, the stats are impressive. The most interesting part? It costs $35,000 to launch a profile for marketing purposes. Tha... [Read More]

» Which "Space" Is Really Bigger? MSN Takes On MySpace? from ReveNews - Jim Kukral
Microsoft says that "MSN Spaces Now Largest Blogging Service Worldwide'. Courtesy of Techmeme. REDMOND, Wash. — May 24, 2006 — MSN® Spaces is the most widely used blogging service worldwide with more than 100 million unique visitors, according to data ... [Read More]

» Myspace People Tracker from Myspace People Tracker
Again, I think it was a very good move by the MySpace team to ban/block 3rd party trac [Read More]

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