Bhargava cites comments by Jeff Watts, Search & Community Manager for National Instruments, who shared that his company added the term 'LabView' to Wikipedia two years ago with a 40 character marketing description. Within 20 minutes, the post had been edited, and it now is several pages deep. It also appears prominently in Google searches for Labview.
This is a high risk strategy that probably is not worth it. Two years ago was a different time than today and I commend National Instruments for giving it a go. However, I think today the Wikipedia community largely frowns when we wade into their waters. If corporations begin to make edits and add articles to Wikipedia in big numbers, it could create a backlash. The best bet is to look, not touch. Marketing and Wikipedia are antonyms. (Via Shel Holtz)
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