Ma.gnolia has a Budding Bus.ine.ss Mo.del
Ma.gnolia, a new social bookmarking site that I have blogged about before, is now live and open to new registrations. What I like about ma.gnoilia is how it goes beyond other sites in this category by coalescing distinct communities and interest groups like Flickr does. But there's much more.
The most interesting thing about Ma.gnolia is that - ta da - they already have a business model. They are actively courting marketers. Already you can see this business starting to bloom. Take a look at this page. Ma.gnolia has partnered with PETA, the EFF and even the Food Network to launch special collections of bookmarks. Now that's a smart idea.
As an interactive marketer, ma.gnolia really excites me. In this new world I see big opportunities for corporations to become not just content creators, but aggregators of stuff that's crafted by consumers. It's great that marketers can use ma.gnolia to create special collections, either as themselves or by sponsoring a personality to do so. Now let's hope the community fills in.
By the way, this isn't just a model for social bookmark sites. It's for memetrackers too. Hey Gabe, this is an idea for you. Memeorandum should partner with marketers to build co-branded memetrackers.
Technorati Tags: Advertising, Bookmarks, ma.gnolia, memeorandum, Memetrackers, Memes, Social Computing, Social Media, Tagging, Tags
