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Thursday, March 09, 2006

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Listed below are links to weblogs that reference Jack Trout Fishes for a Hook:

» "Your Boat Is The Brand" from AdPulp
Once upon a time, Jack Trout was the man. After all, he is the acclaimed author of many marketing classics, including Positioning: The Battle for Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing and Differentiate or Die. But... [Read More]

» Trout on Jaffe from Jaffe Juice
I'm being interviewed by Jack Trout on his radio program on Thursday. He's been mentioned quite a bit in the blogosphere lately following articles such as this and this...so I was wondering, any questions you'd like me to ask him? [Read More]

» Watchdog Sets Record Straight About Breaking News from Strumpette.com
This just in... The Advertising Standards Authority (ASA) in Johannesburg has laid out a guide to help PR people know when and when not to label press releases "Breaking" News. Considering the deluge of press announcements that are produced on a daily [Read More]

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