According to Todd Zeigler, only a handful of PR firms have blogs, while several more have bloggers. If I were a prospective client, I would be eager to hear from the actual talent inside a PR agency. That's what they're buying. The same goes for ad agencies. But, um, that's another story altogether. Blogs help both clients and agencies in the mating dance. So when are more agency-side marketers going to realize this?
Ads on blogs are good start, but I wish Ruder Finn would blog on their own site and join the rest of us in a real dialogue. For example, Ruder could have complemented this ad campaign with a blog on creativity - the theme of the ads.
(Disclaimer: Edelman, my employer, is cited as a blogging firm and Ruder Finn is a competitor.)
Technorati Tags: Ruder+Finn, advertising
