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Where's the money going in marketing? eMarketer knows. According to a survey of ad:tech attendees conducted by MarketingSherpa, there's an immediate interest in spending on RSS and blog marketing with a longer term look towards mobile, podcasting and advergaming. (Via Mobhappy)
Technorati Tags: Advertising, Mobile, Wireless
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Given that Ad:Tech's audience is comprised largely of folks in Search, Tech and Web 2.0, these results aren't surprising. It would be valuable to see a similar study done with ANA members. Major Edelman clients would be a suitable proxy...
Posted by: Mike May | Friday, March 31, 2006 at 09:14 AM