Josh Mankiewicz with Dateline NBC has a piece this week that looks at how corporations are beginning to engage in the blogosphere as a marketing vehicle. The purists might disagree with me, but I don't think that the long-time residents of the blogosphere object to our increasing presence. As long as marketers play their A-game, consistently add value and remain transparent to their intentions, I feel we'll be welcome.
British Sky Broadcasting fell just shy here when they did not initally disclose that they were behind the viral live-action Simpsons video I blogged about last week. It was always unclear from the get-go who was behind the video. And while it was a safe bet judging by the quality to have assumed it was a professional, one never knows in this era. In hindsight Sky should have included a small watermark in the vid to indicate that it was their baby. Do I hold this against them? Absolutely not. They will learn. And so will we from them.
