Micro Persuasion: Advertisers Say TV Ads on Life Support

Wednesday, March 22, 2006

Advertisers Say TV Ads on Life Support

ClickZ says that a survey of major advertisers conducted by the ANA and Forrester TV is an increasingly wobbly target for ad spending. Even better, it will likely soon begin hemorrhaging dollars to interactive and other channels. What does this mean? We're entering the golden age of experimentation. This will include a lot of dollars going toward interactive and word of mouth marketing. Reading this study is like standing under a giant pinata that just exploded with enough candy to go around for all of us.

Technorati Tags: advertising, television

Posted at 04:54 PM in Marketing, Television | Permalink

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