PodGuide.tv shows us some major national advertisers that are experimenting with video podcasts. There are some sparks of originality here. For example, Nike Soccer has a podcast with series of cool viral films.
This is a start. The next big step for advertisers is to use their video podcasts to encourage the community to co-create and participate. For example, what if Nike urged the YouTube community to remix these podcasts into new creations? It could run the best submitted videos in the feed and encourage viewers to vote on their faves. It could even give the winner a directorial role in Nike's next TV ad. That's what's going to make these campaigns more attractive.
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