Micro Persuasion: Advercasting Needs More Experimentation

Wednesday, March 08, 2006

Advercasting Needs More Experimentation

PodGuide.tv shows us some major national advertisers that are experimenting with video podcasts. There are some sparks of originality here. For example, Nike Soccer has a podcast with series of cool viral films.

This is a start. The next big step for advertisers is to use their video podcasts to encourage the community to co-create and participate. For example, what if Nike urged the YouTube community to remix these podcasts into new creations? It could run the best submitted videos in the feed and encourage viewers to vote on their faves. It could even give the winner a directorial role in Nike's next TV ad. That's what's going to make these campaigns more attractive.

Technorati Tags: advertising, video, commercials

Posted at 07:43 PM in Marketing, Podcasting, Television | Permalink

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Listed below are links to weblogs that reference Advercasting Needs More Experimentation:

» Advertisers Experiment With Video Podcasts from Advercasting.com
Steve Rubel says, "The next big step for advertisers is to use their video podcasts to encourage the community to co-create and participate." [Read More]

» Commercials as vidcasts, why not? from Web Jungle
The next logical step: offer feeds for commercials as a podcast of vidcast. True, most people dont like to watch commercials. But if someone is a fan or even an advocat of a brand, he/she will most likely want to watch every spot that is newly... [Read More]

» Not Your Father’s Oldsmobile, or Chevrolet for That Matter from MarketerBlog
AdAge has a story about GM’s new contest to create an online ad for its Chevy Tahoe. The promotion, a link to GM’s sponsorship of “The Apprentice”, offers viewers the opportunity to win cash and prizes for creating a winning [Read More]

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Yeah, that's what we need...more advertising in a new and growing media-space.

That will help it grow into somthing new and different.

Oh wait, no it won't...it will be come the next television.

Posted by: Devlon | Wednesday, March 08, 2006 at 10:02 PM

That Ad Age video podcast mentioned in the Podguide post is awful... it's not actually video of the folks talking. More like a slideshow with audio on top. I think the execution on this could be much, much better.

Posted by: John | Thursday, March 09, 2006 at 03:49 PM

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