Tips for Corporate Blogging
Backbone Media has published a list of tips for corporate blogging. They are:
1. Understand the fundamentals of Blogger Relations
2. Create value
3. Grow and sustain your audience by providing real analysis
4. Report on community opinion
5. Respond with comments to build relationships and traffic (the former is more important IMHO)
6. Track your conversations
7. Don't be afraid of criticism
8. Conduct interviews to generate content and ideas
9. Promote your blog
10. Monitor the web for brand names and references
I have tried to post a Trackback to your blog post, Steve, but somehow it didn't work after repeated attempts so I am leaving a comment over here to invite folks to check on an extended review on the original weblog post on the 10 tips. You can find it at the following URL: http://www.elsua.net/2006/02/28/10-tips-for-becoming-a-great-corporate-blogger/
Posted by: Luis Suarez | Tuesday, February 28, 2006 at 04:55 PM
Thanks for the tips. I just posted up yesterday tips for successful corporate Podcasting on my blog check it out at www.TJsInsights.com
Posted by: TJ Walker | Wednesday, March 01, 2006 at 12:08 PM
Hi Steve, Thanks for mentioning our tips on your blog. You are to bloggers what Oprah is for book authors.
Sorry that you could not make the SES conference. I was looking forward to seeing you speak again this year and saying hello. Guess that you've got a pretty full schedule with the job change and all.
Posted by: Stephen Turcotte | Saturday, March 04, 2006 at 03:08 AM