« Ri.dic.u.lous | Main | Google Rolls Blogger, Gmail Dashboard Widgets »

Thursday, February 23, 2006

The Social Media Tour

In PR we commonly organize media tours for clients. The concept, invented by Daniel J. Edelman, is simple, but ingenious. We take the spokespeople on the road to meet the media in order to build relationships and promote the product or service.

Over the past several days three bloggers/podcasters have asked to interview me. They are Stowe Boyd's Conferences That Matter series, The Best Damn Tech Show Period and Tom Raftery's Podleaders podcast. I booked them all for Thursday, March 2. This is one of my buffer days in between CooperKatz and Edelman. (I will be with Edelman in Chicago from Mon through Wed next week but I don't actually start in NYC until March 6.)

So call me suicidal, but now that I have these all lined up for one day I had an idea. In celebration of my joining Edelman, I am going to go on a marathon, day-long Social Media Tour! On Thursday, March 2 from 8 a.m. until 8 p.m. Eastern I will conduct as many blogger and podcaster interviews as demand warrants and time allows. (Yes, I will take short breaks to eat and, um, well you know.)

However, there's more. I believe in Dan Gillmor's maxim - "my readers know more than me." Rather than just talk about my boring self, I am going to turn the tables on my interviewers and ask them about why they blog and/or podcast. We'll engage in conversations about social media, Web 2.0 and I will run links to the episodes/blog posts on my blog. All conversations will be recorded using Skype. All I request is that you handle the editing and post in a relatively timely manner.

Who wants in? Anyone? Leave comments here. I have no idea if I am going to get 50 interested parties or none so let's see where this goes.

Technorati Tags: , ,

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/12807/4327830

Listed below are links to weblogs that reference The Social Media Tour:

» Tournée médiatique et interviews des personnalités du Web 2.0 from Biotope - Blogue de Geoffroi Garon
Steve Rubel de Micro persuasion [en] nous présente le Social Media Tour [en] . Cest le principe tout simple de réaliser plusieurs entrevues avec des personnalités des technologies de liniformation et du Web 2.0 pr&e... [Read More]

» Social Media Tour - All Year Round from Positive Impact
Steve Rubel is embarking on a social media tour, setting aside a day for people to interview him.... [Read More]

» Steve Rubel Interviewed by The Blog Squad from Business Blogs: How to Build A Better Blog
On Thursday, March 2 The Blog Squad will be conducting a 30 minute interview with A-List blogger, Steve Rubel as part of his social media tour. The interview will not be open to the public, but it will be [Read More]

» Steve Rubel Interviewed by The Blog Squad from Business Blogs: How to Build A Better Blog
UPDATE: Have a question about blogs? Submit a question you would like us to ask Steve and we'll do our best to get it answered! Submit here: AskAboutBlogs.com On Thursday, March 2 The Blog Squad will be conducting a [Read More]

» PODCAST: Interview with Steve Rubel of MicroPersuasion.com from LTU Web Design
LTU Web Design kicks off its podcast series by interviewing Steve Rubel, senior vice president of Edelman, the worlds largest independent firm. Steve blogs about the internet and how it impacts advertising, marketing and public relations. His ... [Read More]

» Steve Rubel's Social Media Tour - Audio from Business Blogs: How to Build A Better Blog
On March 2, 2006, Steve Rubel of Micro Persuasion, conducted a social media tour and did 14 interviews during the course of the day with people around the blogosphere. The Blog Squad was the 12th stop on the tour and [Read More]

» Steve Rubel's Social Media Tour Podcast from BlogHer [beta]
I've been experimenting with podcasting using free tools with the intention of launching a podcast that crosses the subject matter of both mobile jones, and the Blogher Blogging and Social Media publication where I've joined as a contributing editor. St [Read More]

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Count me in, Steve. You tell me what time on March 2 works for you, and that's when we'll do the podcast. If you'll be in NYC, I can come with my mobile studio to record. And if I can ask questions, you can ask them too.

Steve,

I would love the opportunity to pick your brain (or it seems have you pick mine). I'll plan on using the conversation as a blog post for now, but perhaps will use this rare A-lister access to launch a podcast series. If you are up for a chat I look forward to it.

Also, I am sure you will be in a lot of meetings in Chicago next week, but I'll still extend a lunch invitation. As you said, you have to eat some time.
Cheers,
Jeffrey

My students would be honored with your presence on the LTU Web Design blog :) Heck, I'll even try to make it fun.

Jeffrey, I hope that I am still able to have a brain by day's end!

Ernie, Jeffrey, Dino, I will email you to book.

I'm at the New Comm Forum that day but I'd still love to get in on this in one way or another. How about we exchange questions / answers via email?

Steve, I'd love to participate. I'd especialy like to pick your brain about blogging in healthcare, which is my main interest. I'm thinking that the interview will be published on my blog, Envisioning 2.0. Just pop me an e-mail and let me know when you're available to speak. I'll put some questions together for you. Please e-mail me (info@envisionsolutionsnow.com) and let me know when you can chat -- after 10:30 a.m. on Thurs.

I would really enjoy the chance to talk with you about blogging and its applications to support public education and communications programs for public sector (read 'government') agencies and nonprofits. Give me a time that fits your schedule. I can send you a few relevant posts to see where I am with it and the dialogue sounds great!

Wow. Totally amazing, and yet, not surprising. Is there going to be enough room for your blego on the 27th floor?

Humility isn't a bad thing, you know.

The UK PR blogosphere would be interested in your thoughts Steve! I'll drop you a mail.

Steve,

I'd love to participate. Specifically, I'd like to chat with you about blogging by large corporations and how to help them measure the effect on the online/offline conversation around them.

Please let me know if this is a possibility.

Thanks,
Eric Mattson
eric@marketingmonger.com

Sure I'd be interested in chatting, but would you consider using Gizmo in lieu of Skype? The reason for this request is the built-in record capability of Gizmo which makes it silly easy to create a podcast from the phone call.

I'd be interested is discussing the role of mobility in social media. Is that obvious? There are so many developments in the mobile industry around media sharing and social networking that's it becoming difficult to track. Further, new intiatives in ad supported WAP content/applications and other mobile marketing concepts make this a ripe albeit emerging arena for social media revenue options. In addition, location services are set to roll out this year. Lots to noodle and chat about.

An early morning time slot would be preferable. Let me know. Thanks.

Craig, email me. I need your contact info.

Bet you thought you'd have more takers.

If someone else wanted to put it on their blog - I wouldn't put it on mine, as my interviews are more about PR - I bet most people would like you to sit down with an interview with me, as I'd be the only person to ask the questions that everyone else wants to ask, but won't.

Could you handle that? How about we do it as a podcast for someone else? Jaffe? Schwartzman? Bueller?

can you say "sour grapes" jeremy?

Steve, my partner and I would love to interview you for a special edition of our Conversations with Experts Teleseries. What's the next step to schedule this?

You can check out what we've been doing since April 2005 at
http://snipurl.com/CE_Audio

Yep - it's pronounced "Ochman."

B.L., as I saw it stated once already, Larger agency - check. More tuned in city - check. More respect from others - check.

I don't see that as sour. Jeremy is fermenting, like fine wine ... not whine.

B.L. - I don't think this is about "sour grapes" at all, frankly.

Ouch. This thread has gotten VERY sour.

Here's what I think:

1. Steve's social media tour is obviously justified by the mere fact that so many people have signed up to interview him. I'd love to talk with him myself, but am out of town that day.

2. Jeremy has exacting standards for others, which is fine with me because he's not a hypocrite. He observes those standards himself, so I respect his opinion.

3. B.L. is a fine blogger but can be just as snarky as Jeremy, if not moreso. So her comment comes off as a little pot/kettle to me.

4. Everyone needs to just chill out and have an apple martini. Nobody reads blogs, anyway.

I'd like to be considered to be one of the interviewers.

Heh. Good call, Scott, re: the chilling out and apple martinis.

I'm game... we can talk about pretty much anything you want

--Mike--

Steve, I'd be delighted to
shoot the blogging breeze with you
for one minute, maybe two -
I'm sure I'd learn a tad from you.

Hi Steve,
I wonder if you would consider me for your Social Media Tour. I run a website in Nanaimo, BC (Canada) which is all about all the events going on in and around Nanaimo. I'm not a Blog or a podcast, but I do believe that I run another kind of "Social Media" As well as the website, we do a weekly e-newsletter talking about things that are going on every week. Since launching in Oct. 05 we have over 3000 subscribers to the e-mail. I have questions about being a Social Media website and think you might be the guy.

Thanks
Mindi

What a great idea. I'm a long time Skype user but Telefonica cannot guarantee service. Even so I can still get a decent recording with my rig. there's a free call-in conference number I can recommoend.

Oh yes - I'd like to ask you how you would encourage my audience to make best use of this medium. I'm an accountant by trade. My take is as per the link at the top. I'm also British. I've bgeen critical of some of your ra-ra stuff.

But I still learn.

I'm really looking forward to it, thanks Steve!

Steve, assume in-between dodging the barbs that you got me email?

Great idea! I'm in.

If you're interested and still have time, I can add you to my E&N Interviews section: http://everythingandnothing.typepad.com/mississippi/en_interviews/index.html

You would be the fourth interview, right after a skin doctor, an energy drink blog and the creator of the orgasmic diet! ;)

If you've still got a slot free, I'd like to ask a few more questions from the UK viewpoint.

Count me in, and thanks for your generous spirit! How are you scheduling the day?

Great concept Steve. Let me know if you still have room in your day.

Baba

Hi, I'm an indipendent new media consultant in Italy, I teach at Accademia di Comunicazione (www.hdemia.it) and I condict a radio program on the national broadcasting service (http://www.radio.rai.it/) about Internet (it will soon became a podcast).
If you would accept, I would be glad to interview you for my blog... I can send you a couple of questions and you can ansewer writing a text or recording an audio. In both case, I will translate the material in Italian and propose both version on my blog. Thanks. Nicola Mattina

The comments to this entry are closed.

My Photo

Search


Subscribe

My Lifestream

Contact Me

Miscellany