Micro Persuasion: The Four P's of Blog Marketing

Tuesday, February 21, 2006

The Four P's of Blog Marketing

Anyone who has spent any time around marketers has probably heard about the profession's "Four P's." These are the core elements of marketing - product, price, place and promotion. Well, the more I think about it, blog marketing needs its own version of the four P's. How about these?

The Four P's of Blog Marketing

Passionate - Write about issues that are near and dear to your heart
Purposeful - Make sure you keep the end in mind; why are you blogging?
Present - Keep an eye on what's topical today
Positional - Take a stand on an issue and follow it

Posted at 11:49 AM in Marketing, Weblogs | Permalink

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