The Four P's of Blog Marketing
Anyone who has spent any time around marketers has probably heard about the profession's "Four P's." These are the core elements of marketing - product, price, place and promotion. Well, the more I think about it, blog marketing needs its own version of the four P's. How about these?
The Four P's of Blog Marketing
Passionate - Write about issues that are near and dear to your heart
Purposeful - Make sure you keep the end in mind; why are you blogging?
Present - Keep an eye on what's topical today
Positional - Take a stand on an issue and follow it
This makes a nice companion piece to Andy Sernovitz's "5 T's" of word of mouth marketing.
Posted by: Nedra Weinreich | Tuesday, February 21, 2006 at 12:38 PM
Good list. I'd add a fifth, and frankly Steve - you're a great example:
Participate: Share what you learn with others.
Posted by: Mike Sansone | Tuesday, February 21, 2006 at 01:13 PM
Hi Steve,
Congrats on your new gig!
I'd swap PROFITABLE for PRESENT.
Posted by: Mike Smock | Tuesday, February 21, 2006 at 02:09 PM
Hmm, as a company do we always have to take a position? Perhaps our blog is just used for communicating to our (current and potential) customers and there are no issues to follow? What if we just emulate the Google Blog and purposefully blog about present things (passionately)? Interesting thought...
Did you have a chance to see my post entitled The Ease of Blogging?
Posted by: Devin | Tuesday, February 21, 2006 at 02:24 PM
Steve: Always excellent advice. The 4 P's (as well as the added P's provided by others) all combine to create a communication tool that is POWERFUL. And we all thought the Internet was just going to be about fun and games!
Posted by: Caryl Felicetta | Tuesday, February 21, 2006 at 04:50 PM
Thanks for the 4 p's for blogging. As I continue to shout from the mountain tops to the corporate sector that blogging is a great thing, it always helps to simplify the presentation so the new bloggers understand and then act!
Posted by: Valorie Luther | Wednesday, February 22, 2006 at 09:39 AM
It's amazing how a few simple words can actually mean so much. Sticking with those four might seem easy enough, but in reality, it's an everyday struggle.
Posted by: mojotek | Tuesday, February 28, 2006 at 11:12 AM
I agree with Francois about marketing, I will only add outsourcing may be
Posted by: Outsourced sales | Tuesday, March 07, 2006 at 11:51 AM
The interesting thing about the 4P's of marketing is that Harvard did an analysis and came up with piles more marketing-related words that began with 'P'.
So really you can say whatever 'P' you think's appropriate.
Personally I like the idea of Passionate Blog Marketing - as I'm also a Marketing Evangelist.
Posted by: The Marketing Magician | Wednesday, March 08, 2006 at 12:55 PM
Great idea !
In french, it's difficult to get the 4P's but we will keep it in english...:)
Posted by: William | Saturday, April 15, 2006 at 01:28 PM
I've been stuck down in the weeds doing blog marketing for some time. At first blush this seemed a little too simple and high level. However on closer scrutiny, I would say, 'brilliant'! You've certainly given me something to think about. Thanks! :-)
Posted by: Greg White | Wednesday, November 22, 2006 at 01:23 PM
Okay, Steve, I'll see your 4 Ps of blog marketing, and raise you THOT for blogger credibility. ;)
Transparent
Honest
Open to opposing opinions
Thorough
Guess, it could be THOOOT!
Mike
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Posted by: gowri | Thursday, October 11, 2007 at 06:13 AM
Hi Steve, Congrats on your new gig!
Posted by: markus | Thursday, October 11, 2007 at 07:07 AM