The Edelman Odyssey Begins
I am finally back in my hotel room after a really long day - my first as an Edelman employee. I spent a lot of time today talking with a really smart group of passionate teammates who share a common bond for utilizing social media to reshape marketing. There should be a lot to talk about in the months ahead...or will there be?
One of the first challenges I will have to face is how to structure my blogging day in an environment that, at least at first blush, appears to be predictably vastly different that my last. I am concerned that I might struggle to find time to read hundreds of RSS feeds, blog, and respond in a timely manner to all the great email and comments from readers. This surely will become more complicated as my travel schedule picks up and I begin to get more into the flow. Other times, when I am in the office in New York, it might feel to you like nothing's changed.
Today I rose at 4 a.m. to blog and now, at midnight, I am probably staying up later than I should be doing the same. In between I flew to Chicago and spent nine hours with my new teammates and several more prepping for these meetings on the plane. Every free moment I had I spent (happily) caring for this blog.
Despite these bandwidth challenges, I am committed more than ever to blogging and trying to maintain the pace I have set over the past two years. I wouldn't have it any other way. It's what I love and it's why I am here. This blog is part of my job description. It's what feeds my insatiable craving to learn. Nevertheless, I can see that there will be some days where I won't be able to participate in certain conversations or approve comments/trackbacks as quickly as I would like. I'd love to hear from bloggers like Jeff Jarvis, Robert Scoble and Fred Wilson and others on their strategies here since we're in the same boat. We all travel a ton and work a lot, yet find the time to blog actively.
Still, I want you to know that I plan to press ahead and give it the best I have. I want to bring you all with me on my journey so that you can share the same excitement that I have for the new world of marketing communications. I will chronicle it here as I continue to share my insights and neat finds. Just don't be surprised if I become more nocturnal! More to come and thanks for your patience!
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