The Blog War on Terror?
Defense Secretary Donald Rumsfeld said the US needs to juice up the arsenal of tactics it uses to communicate in the war on terror, including blog relations!
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Friday, February 17, 2006
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» Rumsfeld Doesn't Use Email, But Wants to Fight Terror Through Blogs? from Grain of Salt
According to this story:
US Defense Secretary Donald Rumsfeld announced sweeping plans to fight the war on terror in the media with information campaigns that target Internet blogs as well... [Read More]
» Rumsfeld Calls for PR Targeting of Blogs from IP Democracy
Courtesy of Steve Rubel, this AP item which discusses the Defense Departments new PR initiatives, including efforts to give more flack love to blogs. Defense Secretary Donald Rumsfeld is hoping to make the Pentagons PR machine more agile,... [Read More]
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
Steve, we're sending you to Iraq to fight the blog war. BYOFJ (flak jacket).
Posted by: scott | Friday, February 17, 2006 at 05:24 PM
This means that propaganda on the GWOT will be spread through blogs due to the outreach.
I'm not amused.
Posted by: Will | Friday, February 17, 2006 at 05:33 PM
As any Edelman-ite will tell you, people who use the term "blog relations" in my presence get skinned alive and dunked in lemon juice.
*creaking sound of lemon-juice vat's lid being opened*
*insert evil laugh here*
Posted by: Phil Gomes | Friday, February 17, 2006 at 07:57 PM
Phil, why is that? Teach me. I am being serious here, not playful.
Posted by: Steve Rubel | Friday, February 17, 2006 at 07:59 PM
Just the notion that "blog relations" implies that engaging with online communities is "like-media-relations-only-with-a-faster-feedback-loop" or words to that effect. A long-standing connotative bugaboo of mine.
(Desperately seeking morning coffee.)
Posted by: Phil Gomes | Saturday, February 18, 2006 at 12:09 PM
I can't wait to sign up for my Bugger account, thewholetruth.bugspot.com
Posted by: notthisnorthat | Saturday, February 18, 2006 at 06:04 PM
There are larger forces in nature designed to clean up the mess and it is called war. It happens about every 25 years and lasts about a year followed by decades of peace.
Posted by: Raj | Wednesday, October 04, 2006 at 07:49 PM