Sire Records is conducting an interesting marketing experiment today with the The Veronicas, a band comprising of two 20 year-old identical twins from Brisbane Australia. The band has a big following in the Textamerica moblogging community. So, today as The Veronicas tour New York to promote their debut CD, the label has equipped the band and two fans with Nokia 8162's and new software from Shozu. The team will chronicle the day on The Veronicas Day NYC 2006 video moblog.
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Tuesday, February 14, 2006
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
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