Pheedo launched a new RSS ad unit that displays PR Web press releases. In other words, press releases - dressed up as ads - are coming to an RSS feed near you. Couple this with the rise of direct-to-consumer press releases and what you have is that our trusty tool is becoming nothing more than an ad. Does anyone see a boy who cried wolf scenario coming where all press releases, even ones that convey news, become irrelevant? If press releases become ads, aren't ads just press releases? If that's so then I better hurry to make sure my press release airs during Sunday's Super Bowl.
Technorati Tags: Advertising, press releases
