Financial Advice Blog Sells Ice Cream

Just when you thought you've seen it all, there's a guy in Michigan who's blogging about finance and in the process is selling more ice cream. John Nardini is smart. He recognized that while most people don't Google up information about ice cream, they do seek out financial tips. Since his blog went live last year, the Denali Flavors company he runs has seen a 30 percent spike in visitors to its company Web site.