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Coca-Cola has launched a conversational marketing program around the Winter Olympics called Torino Conversations. The effort includes empowering students from China, Germany, Italy, Canada, Austria and the United States to blog the games as spectators. The effort, which will also include podcasts, is similar to a program that Visa launched late last year. (Via Deter Rappold)
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Listed below are links to weblogs that reference Coke Sponsors Torino Winter Olympic Blogs:
» Coca-Cola Launches Conversational Site from AdPulp
Katie Foley, a student at UGA in Athens, is blogging from Torino as one of six members of Coca-Cola's new Torino Coversations. I just arrived in Torino last night, and as I took my first walk through town, I found... [Read More]
» Torino Conversations from Diablogue
...and now from the something we like column comes work from Coke, and it's blogging related (chimpanzee that). Torino Conversations is a the blog entries of six student writers from six different countries during their visit to the Torino [Read More]
» Carbonated Conversations from Jaffe Juice
Coke is sponsoring 6 promising, university-level journalism students – from Austria, Canada, China, Germany, Italy and the United States to blog, flick and pod the Winter Olympic Games. Torino Conversations is what I would an brand enabling act, and it... [Read More]
» Coke Sponsors Torino Conversations Blogs from Small Business Blogging
Coca-Cola has launched Torino Conversations, a conversational marketing program around the Winter Olympics. Six students from China, Germany, Italy, Cana, Austria and the United States are blogging the Olympic Winter Games live from Torino, Italy as s... [Read More]
» Carbonated Conversations from Jaffe Juice
Coke is sponsoring 6 promising, university-level journalism students – from Austria, Canada, China, Germany, Italy and the United States to blog, flick and pod the Winter Olympic Games. Torino Conversations is what I would a brand enabling act, and it's [Read More]
» Torino Conversations=blog Coca Cola from fluido
Coca Cola, storico sponsor delle Olimpiadi fin dal 1928, ha creato un blog che conterrà le conversazioni tra 6 promettenti studenti di giornalismo, scelti in 6 paesi: Austria, Italia, Canada, Cina, Stati Uniti, Germania, e il resto del mondo. (Sempre... [Read More]
