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Coca-Cola has launched a conversational marketing program around the Winter Olympics called Torino Conversations. The effort includes empowering students from China, Germany, Italy, Canada, Austria and the United States to blog the games as spectators. The effort, which will also include podcasts, is similar to a program that Visa launched late last year. (Via Deter Rappold)
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Listed below are links to weblogs that reference Coke Sponsors Torino Winter Olympic Blogs:
» Coca-Cola Launches Conversational Site from AdPulp
Katie Foley, a student at UGA in Athens, is blogging from Torino as one of six members of Coca-Cola's new Torino Coversations. I just arrived in Torino last night, and as I took my first walk through town, I found... [Read More]
» Torino Conversations from Diablogue
...and now from the something we like column comes work from Coke, and it's blogging related (chimpanzee that). Torino Conversations is a the blog entries of six student writers from six different countries during their visit to the Torino [Read More]
» Carbonated Conversations from Jaffe Juice
Coke is sponsoring 6 promising, university-level journalism students – from Austria, Canada, China, Germany, Italy and the United States to blog, flick and pod the Winter Olympic Games. Torino Conversations is what I would an brand enabling act, and it... [Read More]
» Coke Sponsors Torino Conversations Blogs from Small Business Blogging
Coca-Cola has launched Torino Conversations, a conversational marketing program around the Winter Olympics. Six students from China, Germany, Italy, Cana, Austria and the United States are blogging the Olympic Winter Games live from Torino, Italy as s... [Read More]
» Carbonated Conversations from Jaffe Juice
Coke is sponsoring 6 promising, university-level journalism students – from Austria, Canada, China, Germany, Italy and the United States to blog, flick and pod the Winter Olympic Games. Torino Conversations is what I would a brand enabling act, and it's [Read More]
» Torino Conversations=blog Coca Cola from fluido
Coca Cola, storico sponsor delle Olimpiadi fin dal 1928, ha creato un blog che conterrà le conversazioni tra 6 promettenti studenti di giornalismo, scelti in 6 paesi: Austria, Italia, Canada, Cina, Stati Uniti, Germania, e il resto del mondo. (Sempre... [Read More]
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Imagine if people did sport for the sake of sport? And not just money.
Bono is Brian Peppers!
Posted by: Sarah | Thursday, February 09, 2006 at 12:18 PM
Wheres the Aussie Blog? Is everyone still embarassed that a country that doesn't have enough snow to keep one beer cold won 2 Gold medals at the last olympics?
;-)
Molly
http://www.mollyzine.com
Posted by: Phillip Molly Malone | Friday, February 10, 2006 at 03:22 AM
I think this is great way to bring people together from all over the world to the blogosphere. Take a look at what NBC is doing for coverage of the Olympics.
http://www.nbcolympics.com/index.html
You can get access desktop alerts, post on their blog (http://olympics.about.com) and get sms updates.
I think this is the first time Olmpics (NBC) has used new media this way.
http://www.chaosscenario.com
Posted by: Paul Herring | Friday, February 10, 2006 at 01:29 PM
Outstanding opening night, best I have seen in a very long time. John Lennon's Imagin, brought tears to my old eyes of 60 years. The people of Trino are a class act. Excellent is all I can say.
Posted by: Bill Donaldson | Saturday, February 11, 2006 at 03:44 AM
First off, let me get my personal interest out of the way. Visa Canada is a client of mine and I worked on the following project.
Visa Canada has created a blog for the winners of its Olympic themed art contest for school children. The Four Canadians winners of the Visa Olympics of the Imagination contest are blogging about their experience as a way of interacting with their classmates, families and media back home.
http://www.visa.ca/voi/blog.cfm
Posted by: David Jones | Saturday, February 11, 2006 at 02:56 PM