Micro Persuasion: Advertising 2.0 Whitepaper

Tuesday, February 21, 2006

Advertising 2.0 Whitepaper

I haven't read this yet, but after a quick scan it sure looks interesting. Paul Beelen has written a whitepaper on Advertising 2.0. It looks at the influence of technology in advertising, marketing and media, and the threats and opportunities triggered by the revolution of the new, social internet. Hmmm, sounds familliar!

Technorati Tags: Advertising

Posted at 10:25 PM in Citizen Journalism, Citizen Marketing, Customer Evangelism, Marketing, Podcasting, RSS, Weblogs | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c5e1c53ef00d83426dd6653ef

Listed below are links to weblogs that reference Advertising 2.0 Whitepaper:

» Advertising 2.0 Whitepaper from Small Business Blogging
Paul Beelen has written a whitepaper on Advertising 2.0. The 21-page whitepaper explores the influence of technology in advertising, marketing and media, and the threats and opportunities triggered by the revolution of the new, social Internet. The w... [Read More]

» White Paper on Advertising 2.0 from Tech Buzz - Research 2.0
Interesting paper from Paul Beelen on the challenges for advertising/marketing in a Web 2.0 and timeshift environment. (via MicroPersuasion) ... [Read More]

Comments