Scott Ginsberg has opened my mind to a really powerful idea in his talk today at the Word of Mouth Basic Training conference. He runs a company called HELLO, my name is Scott. What's remarkable about Scott is that he has been wearing a nametag for over five years straight, 24/7. Honest.
During his talk, Scott discussed how people and companies can become more approachable. He outlined four key principles...
Do something cool
Be that guy (e.g. the go-to person on a subject)
Cultivate fans, not customers
Own a word
Market yourself daily
Scott's story is quite amazing. And clearly blogging can make companies more approachable, which turns customers into fans and so on. For more to chew on, see his blog and podcast and his model.
