The Era of Me2Me Communications

Richard Edelman has a really smart byline up about what he calls the Me2 Revolution. In a nutshell, Edelman says that companies need to reinvent the ways they communicate, moving from top-down to an inside-out model. In other words, he's telling companies to mobilize their employees and customers to spread their gospel. He's also suggesting that employee blogs and podcasts be part of this mix. Amen.

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