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McDonald's has launched a new blog called Open for Discussion that will offer perspectives on the company's “aspirations, activities, and challenges ... to make a difference on corporate social responsibility issues that matter.” Judging by the feeds in the left hand column, podcasts are planned as well as well as photos. More in the blog's intro. (Via BusiWeek's Steve Baker)
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» McDonalds tut Gutes (und redet jetzt darüber) from PR-Fundsachen
Tue Gutes und rede darüber - der alte Wahlspruch der Politik gilt auch in der PR. Die schönste Corporate Social Responsibility bringt eben nichts fürs Image, wenn man nicht auch alle wissen lässt, wie lieb man zu seiner Umwelt ist. Deshalb ... [Read More]
