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McDonald's has launched a new blog called Open for Discussion that will offer perspectives on the company's “aspirations, activities, and challenges ... to make a difference on corporate social responsibility issues that matter.” Judging by the feeds in the left hand column, podcasts are planned as well as well as photos. More in the blog's intro. (Via BusiWeek's Steve Baker)
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» McDonalds tut Gutes (und redet jetzt darüber) from PR-Fundsachen
Tue Gutes und rede darüber - der alte Wahlspruch der Politik gilt auch in der PR. Die schönste Corporate Social Responsibility bringt eben nichts fürs Image, wenn man nicht auch alle wissen lässt, wie lieb man zu seiner Umwelt ist. Deshalb ... [Read More]
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I wonder how long before people start asking about their responsibilities towards America's obesity problem.
Posted by: Will | Tuesday, January 24, 2006 at 02:48 PM
What responsibility? Does Ronald come over to your house, kidnap children and force the food down their throats?
Oh, sorry - there's no personal responsibility out there.
And, yes, iUpload did a great job with the blog for McDonald's.
Posted by: Jeremy Pepper | Tuesday, January 24, 2006 at 05:48 PM
Right now McDonald's is doing a great job in responding to its critics. They've changed the menu, and this blog has just the right tone. Let's hope they become a model for other companies to follow.
Posted by: scott | Tuesday, January 24, 2006 at 06:09 PM
A bar can stop serving a drunk person can't they?
Posted by: Will | Wednesday, January 25, 2006 at 03:53 PM