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The consumer is in control of the message. This is important.
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Word of Mouth Basic Training: Day 1: How many of you have convinced your boss that WOM is necessary?How-to convince your boss (or client)
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Thursday, January 19, 2006
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An AdAge Power 150 Blog 
Steve Rubel works at Edelman. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients.
This work is licensed under a Creative Commons Attribution-NonCommercial 2.5 License.
