Micro Persuasion: ESPN Wipes Ad Fees, Bad Reviews from iTunes

Tuesday, January 31, 2006

ESPN Wipes Ad Fees, Bad Reviews from iTunes

An update to my earlier post on the ESPN ads on iTunes. A reader points out that the “This is SportsCenter” ads that were sold on iTunes are now completely free (iTunes link). ESPN has waived the $1.99 fee it had been previously charging. However, they also appear to have wiped out all of the initial negative reviews over the fees!

Technorati Tags: Advercasting, Advertising, ESPN, iPod, iTunes

Posted at 06:34 AM in Customer Evangelism, Marketing, Television | Permalink

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This blog is super super awesome, Steve. Keep up the great work! LOL!!!

Those comments sound like they came right from Captain Morgan's blog.

Posted by: scott | Tuesday, January 31, 2006 at 06:59 AM

The have also angered at least a few espn fanatics that dished out the $2 bucks per spot... "What do you mean these are free, I just dished out $20 bucks yesterday." Sorry that guy.

Posted by: Gregg | Tuesday, January 31, 2006 at 09:44 AM

I think it's fair to erase the negative comments about the price -- the comments were positive about the commercials being funny, and negative only about the price. Now that the price issue is resolved, the negativity of the comments is no longer relevant. I have no problem with getting a fresh start on the comments.