According to a an ABI Research report Apple’s announcement last year that it would sell videos on the iTunes Music Store triggered the online video “big bang.” The firm said it believes that the premium online video market will grow 89 percent annually through 2010.
So, is your marketing or PR program Big-Bang-ready? Well, there are some early adopting PR professionals that are already, well, very big-bangy. Take GM, for example. During the WOMMA conference, Michael Wiley showed me an iPod-friendly short that GM and Weber Shandwick sent to fashion reporters on an iPod. The short connected the new Saturn with fashion and haute coutre design. It certainly got my attention and theirs. I am hoping to connect with Michael for a podcast interview to learn more about this innovative program. It's just the beginning of a lot of PR and marketing experimentation with time-shifted video.
