Visa USA has launched an ambitious new TypePad-powered blog around the 2006 Winter Olympic Games called The Journey. What's unique here is that they invited Olympic athletes, coaches, fans, journalists covering the upcoming Torino games, and Visa employees and representatives to contribute.
Heading up the effort is Chief Blogger, Michael Rolnick, who works at Visa on its Olympic sponsorship program. Also of note is its “rules of the road” that, among other things, points all blog-related media inquiries to Fleishman Hillard.
Visa's adoption of social media doesn't stop with a blog. They have a podcast and a Flickr Photostream as well. The are also linking to independent blogs covering the games. There's a placeholder on the blog for video so it appears as though some vidcasting could be in the cards soon. Last but not least, comments and trackbacks are turned on too. Nice job gang! (As an aside, I'd love to know who designed this blog. There could be some work for you from us.)
Technorati Tags: Olympics, Torino, Winter Olympics
