In an interview with Performancing, Googler Matt Cutts explains how your blogs can rank high on Google. He says ...
* Don't bother with year/month/day in blog urls
* Use the first few words from the title of the post in the url
* Don't try to rank for a huge phrase at first--pick a smaller niche and get to be known as an expert there
* Controversial posts are sure to build links, but too many controversial posts may undermine your credibility
