Using Blogs to Rank High on Google
In an interview with Performancing, Googler Matt Cutts explains how your blogs can rank high on Google. He says ...
* Don't bother with year/month/day in blog urls
* Use the first few words from the title of the post in the url
* Don't try to rank for a huge phrase at first--pick a smaller niche and get to be known as an expert there
* Controversial posts are sure to build links, but too many controversial posts may undermine your credibility
I found out that my blog placement on Google has improved as I have been posting regularly for 8 months now.
We all tend to forget that it takes time and effort to build an audience.
Serge
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My business:
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Posted by: serge lescouarnec | Tuesday, December 13, 2005 at 01:47 PM
I found Matt's comments very insightful. I believe his best advice for reaching SEO via a Google search is by deleting the date from the posting's URL. However, in order for a blogger to know how traffic is reaching the blog, Matt did not discuss that a tracking service should be on your site in order to reach SEO (ie: Sitemeter). This way the blogger can see where the traffic is coming from, the referring URL, key words used for the search, and the time spent on the blog. With the combination of taking out the date from the URL and tracking where traffic is coming from into the blog, will certainly make blog sites rank high on Google.
Posted by: Seth | Tuesday, December 13, 2005 at 03:58 PM
should add 'Use Blogger' to the list - the tips describe Blogger characteristics and it makes sense GOOG would be optimizing for its own services
Posted by: J | Tuesday, December 13, 2005 at 04:51 PM
This is the most ridiculous crap I've ever heard, Steve!
(That was my attempt to be controversial. Is it working?)
Posted by: Scott | Tuesday, December 13, 2005 at 09:12 PM
Does anyone have any actual positive results to cite based on the PR of their blog regarding the removal of the date from the URL?
Posted by: Daryl | Monday, May 29, 2006 at 06:34 PM
Don't bother with year/month/day in blog urls -- seems like a simple "get rid of redundant information in the URL" suggestion.
I consider the date in a URL more as a usability technique that does not hurt promotion. Or extra URL-length (5-7 numbers) could lower page's PR?..
The rest of advice is quite logical.
Posted by: Boris Khodorkovsky | Wednesday, May 31, 2006 at 07:04 AM
I don't see how removing the URL date would drastically effect a pagerank.
Posted by: Marc | Friday, June 23, 2006 at 03:49 PM