In describing the ideal attributes of a corporate blogger Richard Edelman inadvertently creates a visual picture of tomorrow's PR professional. He suggests (with Suw Charman's help) that companies look for someone passionate, friendly, genuine, interesting, authentic, honest and open with the charisma to connect in the blogosphere. That last skill is hard to find right now. Beeeeelieeeve me.
Technorati Tags: Edelman
