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A new white paper unleashed today by Response Source revealed that that blogging has a direct influence on corporate reputation. The white paper (PDF), ‘Measuring the Influence of Bloggers on Corporate Reputation’ scientifically measured Jeff Jarvis’s criticism this summer of Dell. It found that the rants Jeff started had a lasting, negative impact on Dell's brand.
Technorati Tags: Dell, Dell Hell, Jeff Jarvis
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Listed below are links to weblogs that reference Study: 'Dell Hell' Had a Measurable Impact on the Dell Brand:
» I dont buy it! from PR-Fundsachen
Die erste wissenschaftliche Studie zur Wirkung von Blogs auf Unternehmen ist da - und bescheinigt der Szene einen glatten Erfolg. Wie Blog-Ikone Steve Rubel heute berichtetuntersuchten die Experten von Response Source die Wirkung der Dell-Kritik von J... [Read More]
» Did bloggers take Dell down a notch? from TechBlog
Remember blogging guru Jeff Jarvis' rant against PC maker Dell's customer service from ealier this year? According to a study by a group of firms that track corporate reputation, the blogstorm set off by Jarvis took Dell down a notch.... [Read More]
» Blogs Scientifically Proven to Matter from Names@Work
Blogs are a bully pulpit. Now theres scientific proof. But what are they proving?
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