Micro Persuasion: Study: 'Dell Hell' Had a Measurable Impact on the Dell Brand

Wednesday, December 07, 2005

Study: 'Dell Hell' Had a Measurable Impact on the Dell Brand

A new white paper unleashed today by Response Source revealed that that blogging has a direct influence on corporate reputation. The white paper (PDF), ‘Measuring the Influence of Bloggers on Corporate Reputation’ scientifically measured Jeff Jarvis’s criticism this summer of Dell. It found that the rants Jeff started had a lasting, negative impact on Dell's brand.

Technorati Tags: Dell, Dell Hell, Jeff Jarvis

Posted at 09:10 PM in PR, Weblogs | Permalink

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