Rich Media Advertising Hits Blogs

Vive Network today announced a new way for bloggers to make money from rich media advertising. They launched an ad network that has two different revenue shares. One is per-click and the other is a more traditional CPM model. You need to opt into both to participate. There's a demo up here.

This is welcome. Bloggers need more rev shares like these. However, I don't see a list of advertisers who are participating yet. This might be a chicken and egg situation. Also, the video ads come up as soon as the blog is loaded in the browser. I doubt that bloggers will really want to include such obnoxious ads for fear of offending their readers.

Technorati Tags: Advertising, Rich media, Video