Hasbro Shuts Down a Google Maps Mashup

John Robinson reports that Hasbro has shut down a site that mashed up Google Maps and the Risk board game.

Technorati Tags: Google, Maps, mashups, Web2.0

Comments

[Shel Holtz]

Since I spent four years managing communications at Mattel, I know the trademark mentality of the toy industry. The Hasbro lawyers probably weren't worried about the violation the mashup represented. The problem would be if somebody did something particularly egregious that went to court. The defense could point to the mashup: "You knew about this and didn't do anything about it, so just how serious are you about protecting this trademark?" It's why Mattel goes after everything named Barbie (including a boutique called Barbie K's, owned by a friend a former communicator whose name really is Barbie). I'm not suggesting this is right, just that it's the way it is.

[Tom Biro]

Well, we'll most likely see this under a different name sometime soon. Kamchatka is mine!