Chris Thilk over at AdJab thinks that ads in the feeds delivered by Yahoo's new RSS SMS alerts are a good idea. Chris writes...
If a user is able to subscribe to an RSS feed from, say, General Motors, they could have those updates appear on their cellphone. The follow-through rate on that would likely be high because it's advertising that the user has chosen to allow and which they had to take positive action to receive
Imagine how much of a boon it would be for both advertisers and Yahoo if all these companies suddenly started adding “Add To My Yahoo” chicklets on their sites that would power these SMS updates? The company would be able to tell exactly who was subscribing, Yahoo would gain loyal users and the end viewer would get only those messages relevant to them. Even better for the company involved is that the cost of delivering these would be almost nothing.
Chris, that's all well in good but I think you're missing a big point. People don't want marketing on their wireless devices - period. It's the one place they feel safe from ads.
