TechWeb News reports that Yahoo is working on a tool to make it easier for people to produce and publish podcasts. Joe Hayashi, senior director of product management, told TechWeb that the the challenges podcast publishers face are based on not understanding the technology behind the publishing tools - particularly RSS.
He's absolutely correct. Creating podcasts has to become as easy as blogging for it to take off beyond the geeks. People won't want to invest the time, PR professionals included. This is welcome.
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