The Splog Solution Lies in Economics, Not Just Technologics
In Newsweek this week, Steven Levy writes that he's fed up with sploggers clogging up his Technorati results. In the piece, Google's Jason Goldman explains how they are fighting spam blogs by changing blog-creating process and creating ways for readers to report bogus pages.
Why does everyone rush to just assume that technology will solve this problem? Sure, we need some of that, but this is an economic situation. Alter the economics and the splog issue will subside.
The reason that there are so many splogs is that clearly there are some who are making money thanks to the Adsense economy. If Google tightens up who is allowed to run Adsense ads and polices this program more carefully, then the splog problem will be mitigated...at least for now. The spammers will find other ways to make money and then this will be someone else's cross to bear.
Technorati Tags: AdSense, Blogs, Google, Newsweek, Spam, Splog, Splogs
