My colleague/part-time blogger Lesley Weiner, writes in that the Target Corp. has a fan blog called Slave To Target. The blog is written by two ladies who say they love Target so much, “they want to marry it.” Gee, I haven't heard that phrase since Pee Wee Herman used to say it.
Lesley says “Essentially this would be any company’s dream, right!?” Well, you would think so, but often this isn't the case. The reason is, corporations are afraid of an uncontrolled message. Target may not be in this boat because Scoble enlightened them. One day in the future the companies that don't have fan bloggers may begin to lose share to those who do - if that day isn't here already.
