Gary Stein and Mike Manuel take my recent blog post on the conversation gap a step further with some sound insights.
Mike says there's a difference between mining the conversation gap and monitoring it. Mining is more in lines with what Intelliseek does. Monitoring, in my view, is every PR person's job - as hard as it is.
Gary suggests we look at something called the “Equity Share”- e.g. what topics are being mentioned most frequently by people posting about a particular brand. Gary, this is good if we know what we're looking for. What if we don't?
