Study: 47% of CEOs Say Blogs Useful for PR
Wow. This is big news. Nearly half of CEOs (47%) surveyed by PR Week and Burson Marsteller rate blogs high as external audience communication tools. That's a big endorsement! Additional nuggets...
* The majority of them remain skeptical about starting their own. That's ok. The CEO does not always need to be a corporation's blogger. Blog from the gut, I say.
* About 59 percent of CEOs surveyed said they find blogs useful for internal communications
* Of the 131 CEOs surveyed, 7 percent are actually blogging
* About 18 percent of these CEOs say they plan to host a company blog over the next two years
