Micro Persuasion: Putting Evangelism to Work

Saturday, November 26, 2005

Putting Evangelism to Work

USNews.com has probably the best article I've seen to date on how to put a customer evangelism practice to work inside Corporate America. The article quotes Ben McConnell and Jackie Huba - the architects - and they explain so eloquently why this is the future of marketing.

If you have more fans than detractors, start putting your thinking cap on. Find, listen, engage and empower your influencers. However, above all, when working with a customer sales force (dare we call it sales 2.0?) make sure there's value in it for them.

Posted at 08:24 PM in Citizen Marketing, Customer Evangelism, Handy Resources, Marketing, Weblogs | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/12807/3742692

Listed below are links to weblogs that reference Putting Evangelism to Work:

» Brand Evangelism - FireFox is #1! from Cameron Olthuis
USNews.com has a great article on corporate evangelism that I came across while reading Steve Rubels Blog. When I think of brand evangelism, FireFox comes to mind. Within one year FireFox has well over 100 million users! Is there a better ... [Read More]

» Recruiting Evangelists from Matt on Marketing
A good corporate evangelist doesn't just sell a dream. He or she also is responsible for recruiting and creating additional company and product evangelists, who in turn believe in and sell the dream. If done right, this leads to significant grass-roo... [Read More]