USNews.com has probably the best article I've seen to date on how to put a customer evangelism practice to work inside Corporate America. The article quotes Ben McConnell and Jackie Huba - the architects - and they explain so eloquently why this is the future of marketing.
If you have more fans than detractors, start putting your thinking cap on. Find, listen, engage and empower your influencers. However, above all, when working with a customer sales force (dare we call it sales 2.0?) make sure there's value in it for them.
