Holy Lincoln Fry, Batman!
Sony has a fake blog written by Billy Joe Cuthbert, a fictitious NBA second round draft choice who never panned out with the Utah Jazz. It's part of a broader online effort to promote the NBA06 Game. Sony links to the blog from the micro site and it hasn't been updated in a month. Regardless, what a lame effort! Marketers, you can be cool without a blog. You can be cool with one too. Whatever you do, just get it right, ok?
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