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Thursday, November 03, 2005

Papa

iMedia Connection interviews Guy Kawasaki. He is one of the founding fathers of customer evangelism as we know it today. He discusses how brand advocates are born and what he thinks about the potential for a second bubble.

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I think there is ahuge potential for another bubble and one that will last not pop like the previous one.

The best line in the whole interview is this one, "...if you get enough eyeballs, you can somehow find a business model. Deja vu. Bubble II. I need just one more bubble in my life -- this time I know what to do."

Perfectly put.

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