Oh boy. I wouldn't want to work at Krause Taylor Associates today. I imagine their Google results will change very soon now that Yahoo blogger Jeremy Zawodny is saying they spammed the Yahoo search blog email address with AOL press releases. Jeremy writes...
Do they honestly think that a news release about AOL's Hi-Q video format is going to have any bearing on the Yahoo! Search blog? I'm pretty certain we never opted into a mailing list using that address. Its sole purpose is a point of contact for people reporting problems about or asking questions related to our official blog. The mailto: link is even labeled “Email us your feedback and suggestions” not “click here for an address you can add to your PR spam database!”
Jeremy, I can't defend this practice. Like you, I feel it is very cold and inappropriate. So I don't take issue with your beef about them emailing this address. However, I disagree with the notion that PR professionals can't pitch a corporate blog in writing about the competition. That happens all the time. So let's focus here on the mail merge, not the message.
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