Micro Persuasion: Google, Microsoft to Go Hard After Classifieds

Tuesday, November 29, 2005

Google, Microsoft to Go Hard After Classifieds

Google is preparing to make a hard push into the classified ad space, according to this job listing. The job opening seems to confirm earlier rumors around “Google Automat,” a service that could tie into the Google Base database service and “Google Purchases.”

According to the job listing, Google is growing their “world- class sales team to assist in the sale of targeted advertising solutions to advertisers in the Classifieds space...As a member of Google's Vertical Markets Group, your main responsibility will be to develop and execute on a strategy for driving ad sales with all advertisers in the Classifieds category on a national/international level, working with all sales channels and resources (DSO, ISO, Online).”

Does this mean that Google is trying to compete head on with Craig's List? It sure seems that way.

UPDATE: Greg Yardley has evidence from a Microsoft blogger that the software giant is also targeting the online classified market with its new Freemont project.

Technorati Tags: Advertising, classifieds, Google, Google Automat, Google Base, Microsoft

Posted at 07:05 AM in Marketing, Search | Permalink

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» Google looking for its own Miss Classified from TechBlog
Steve Rubel notes that Google's looking for someone to run a classified advertising group with this job ad posted on, of all places, Yahoo! Jobs: As a member of Google's Vertical Markets Group, your main responsibility will be to develop... [Read More]

» Microsoft's 'Fremont' a Craigslist competitor from Greg Yardley's Internet Blog
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When I saw John Battelle’s post from Saturday about MySpace’s classified site, the thing that immediately popped into my mind was the 90’s boom mantra of a web property’s three pillars: community, content, and commerce. With the latter two in the bag, ... [Read More]

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Comments

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the goog ad reads "financial services space." i don't see any mention of classified.

Posted by:r | Tuesday, November 29, 2005 at 01:20 PM

I have updated my post pointing to the ad on Google's site.

Posted by:Steve Rubel | Tuesday, November 29, 2005 at 02:06 PM

FYI: this isn't about Google Base or Google getting into the Classifieds space at all...it's quite the opposite. This posting is for a Sales job targeting large Classifieds advertisers like NY Times, Tribune Co, etc.

Posted by:someone who knows | Tuesday, November 29, 2005 at 04:30 PM

I have a very different read -- they want to SELL advertising to Craig's List (which makes a lot of sense...)

Posted by:krak | Wednesday, November 30, 2005 at 01:47 AM

There's a detailed comparison of Fremont, Google Base, and Froogle Local, which uses Google Base, at http://oakleafblog.blogspot.com/.

Another couple of posts explain how to manage bulk uploads of item data to Google Base.

--rj

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