Our client, The Ewing Marion Kauffman Foundation, this week took the wraps off their new resource site for high-growth entrepreneurs. It's called eVenturing. Our team counseled them in setting up their blog and are also are supporting them with an integrated public relations and blogger relations program.
One of the Foundation's concerns at the outset was making sure that the blog was pumped with a blood supply of fresh content. One way they got around this was with one of the ten hacks I talked about earlier this week. Their blog team is using del.icio.us to populate a bundle of daily links. So far, it's working nicely and I highly recommend this strategy to others. Matt McAllister outlines this approach here. You can also see it in action on this site created by Rex Hammock.
Technorati Tags: Entrepreneur, eventuring, Kauffman
