Citizen Marketer Auctions Him/Herself on eBay

Ben and Jackie correctly point out that corporations should stay far away from an individual who is offering him/herself on eBay. For an entire year, this person promises to “...preach the sermon that your product is the be-all, end-all, one of a kind, can't live without product of the century. This campaign will include written ads, blog entries and a video ad to be displayed on the Internet or for broadcast on television. These strategies will ensure your company and product are never far from the thoughts of consumers.”