As Portal Inventory Dwindles, Will Ads on Blogs Rise?

TechWeb reports that advertising executives surveyed by the American Advertising Federation see blogs as a medium worth watching, yet said they haven't proven their worth. On a scale of 1 to 5, respondents to the AAF survey rated these channels in the middle of the media pack, considerably lower in priority than traditional media and other forms of online advertising.

Meanwhile today's Wall Street Journal noted that the front pages of some of the Internet’s most popular destinations, including Yahoo, AOL and MSN, are sold out on big display advertisements for months in advance.

So, with no room at the inn and ad spending booming, it's my bet that advertisers will start to gravitate down the Long Tail. This includes buying space on popular blogs beyond the Engadgets and Gizmodos of the world. This could be a big test for the emerging world of blog advertising.

Technorati Tags: Advertising